Vehicle wraps command a lot of attention. A well designed wrap can turn an ordinary car, truck or van into a year round advertising machine. Based on both testimonials from clients and statistics gathered by the Outdoor Advertising Association of America (OAAA), vehicle wraps offer the best bang for your buck when marketing your business, product, event or service. This feature will go over many of the advantages to having a vehicle wrap and how it compares to other avenues of advertising.
If you’re looking for the most versatile option for your advertising dollar, vehicle wraps have been proven to have the lowest cost-per-impression of any form of advertising. Unlike other media options like radio, billboards, TV, or direct mail, vehicle wraps work for you 24/7, 365 days a year, for up to six years. And depending on the city and population size, a single vehicle wrap can generate between 30,000 and 80,000 daily impressions (stat from OAAA).
With the average vehicle wrap investment costing around $2,200 and kept for a average lifespan of 6 years, you can break down the investment like this:
$550/year ---> $45.83/month ---> $10.69/week ---> $1.52/day